Academy of Marketing Science Review
http://www.amsreview.org/
This journal site is hosted by Washington State University in Vancouver, Canada. It is produced by the Academy of Marketing Science, a North American research organisation. Articles are available free in full-text form. The Academy of Marketing Science Review contains conceptual and measurement papers in marketing and consumer behaviour, plus brief commentaries on current research in these areas. Articles cover such diverse issues as animal companionship, how social class impacts on health outcomes, marketing high-tech products and exploring water consumption. Each article has an executive summary. Detailed information is given for submission of articles, and the journal is searchable.
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allaboutbranding.com 
http://www.allaboutbranding.com/
This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly researchers. The articles are divided by stage of the branding process: creating, communicating, living, measuring, managing and extending. To learn more about branding, go to the Resources section, where there are tools, a glossary of terms, book reviews and links to some state of the art sites on branding. Articles are contributed by practitioners in marketing, and short bios are given for them. The site us run by the DNA consultancy in New Zealand. NB. Adobe Flash Player software is needed to run this site properly.
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arts-heritage-marketing mailing list archive
http://www.jiscmail.ac.uk/lists/arts-heritage-marketing.html
Set up in 1999, this JISCmail mailing list " ... is a forum for discussion and information exchange on issues related to arts and heritage marketing. It is intended to be a site for the discussion of marketing concepts, research methods and their application to arts and heritage marketing practice." The site contains an archive of all messages submitted to the list which can be interrogated using the free text or keyword search facility.
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Brand Republic
http://www.brandrepublic.com
Brand Republic is run by Haymarket magazine publishers and offers the latest news on brands, advertising, marketing and media. Information is mainly taken from the magazine, Campaign. News can also be viewed by business category, such as public relations, marketing or direct marketing. Jobhunters can find vacancies in a database on the website.
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brandchannel.com
http://www.brandchannel.com/
brandchannel.com is the brainchild of Interbrand, a branding consultancy. It provides up-to-date information and background help on brands. The site has a weekly brand feature, looking close-up at successful brandnames. The latest books on branding are reviewed. For anyone considering a career in marketing or branding, there is a special section on the site. Researchers may be interested in the research papers, which provide a more in-depth view of aspects of branding. The brandchannel site is run by an advisory board, drawn from companies and universities. The site could be useful for further or higher education levels.
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Branding Asia
http://www.brandingasia.com/
"Branding Asia.com is edited by Dr Paul Temporal from Temporal Brand Consulting Rod Davies from Orient Pacific Century, providing brand strategy, research and management services to organizations operating in Asian markets." This is a useful information source for anyone researching brands in Asia, with news, an online newsletter, case studies and a regularly updated survey of Great Asian Brands.
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Branding of Polaroid, 1957-1977
http://giam.typepad.com/the_branding_of_polaroid_/
This blog, created by Paul Giambarba - who initiated Polaroid's corporate image development and product identity in 1958 - gives a fascinating overview of Polaroid and its history. The site contains subtopics such as; Polaroid Package Design, Polaroid Dealer Ads, Polaroid Sunglasses, and more. Giambarba created " ... the ubiquitous Polaroid colour stripes, one of the most widely imitated design devices of the last several decades, he designed and produced hundreds of Polaroid packages and collateral material including consumer literature."
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British Brands Group
http://www.britishbrandsgroup.org.uk/
This membership organisation has members representing world leading brand manufacturers. It is part of a larger worldwide network. The website offers transcripts of lectures, short articles on branding, regular lectures and case studies. These materials could be useful for marketing students. Members of the group can also receive a newsletter.
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Buzz Builder: the Good, the Bad and the Ugly of Word of Mouth Marketing
http://buzzbuilder.typepad.com/my_weblog/
This blog is authored by Patrick Galvin, owner of Galvin Communications, a public relations and buzz marketing firm in Portland, Oregon. He seeks to galvanize sales through creative marketing techniques rather than expensive advertising, using '... buzz marketing to launch new products ranging from alcoholic iced tea to shower squeegees. Also, he has built buzz for a variety of businesses including real estate agencies, restaurants and an architectural practice.'
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bytelevel research
http://www.bytelevel.com/
Although this company's website is mainly designed for e-commerce people, it gives a fascinating insight into how the Web can be used for global marketing and publicity. There are articles, mini-case studies and how-to items about better Web design, all with an emphasis on cultures, languages and globalisation. Recommended for marketing students and researchers.
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Décisions Marketing
http://www.revue-ram.org/rubriques/Presentation_DM.php
This online journal, published by the Association Française du Marketing (French Marketing Association) aims to disseminate quality research on marketing in the French-speaking world. The emphasis is on managerial aspects of marketing, with a European and international flavour. Articles can be searched or browsed. Titles are freely available, however, full articles can only be accessed by subscribing to the journal. The site is in French only - with the exception of the titles which have English translations.
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Entreprendre dans un réel en expansion
http://francoisabiven.blogspirit.com/
This blog, with French and English versions, is written by François Abiven, director of a market research company. There are interesting posts about marketing in France, new technologies including Second Life and on consumer behaviour. Some sample Powerpoint presentations are made available, eg. on understanding and mobilising the consumer 2.0 via communities. There are also featured books on marketing and many weblinks. Mr Abiven's company Repères claims to be the first market research institute on Second Life and there is a link to this.
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Harvard Business School Marketing Unit
http://www.hbs.edu/units/marketing/
The Marketing Unit is a research department at Harvard Business School. Their site gives an interesting insight on trends in marketing. Their areas of research interest include customer relationships, digital interactivity and Go-to-Market strategies. A list of working papers and their abstracts is given. The News section follows the achievements of the Unit's staff and their research. The Unit runs MBAs and short courses. They publish the online Journal of Interactive Marketing.
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Industrial Marketing and Purchasing Group (IMP)
http://www.impgroup.org/
The Industrial Marketing and Purchasing Group is 'an informal, international network of scholars who continue to approach marketing, purchasing, technological development and management from an interactive perspective, in a B2B and a B2C context.' Its origins began with the universities of Bath, Uppsala, ESC Lyon and Ludwig Maximilians University in Munich. Their research covers the business community, policy, and science-technology-business issues. The group developed the Interaction Model of buyer-supplier relationships. IMP holds a regular conference and publishes a journal. Some of the group's publications are available on their website.
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Industrial Marketing Management
http://www.elsevier.com/wps/find/journaldescription.cws_home/505720/descrip
This journal is concerned with the marketing function in industrial and high-tech firms. Case studies are geared to the needs of marketing managers, executives and professors. Contributions are welcomed from all countries. Online archives go back to 1972. Contents and abstracts can be viewed, but for full-text access, users must subscribe. The publisher is Elsevier.
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Institute of Sales Promotion Limited (ISP)
http://www.isp.org.uk/
Formed in 1933 and established as The Institute of Sales Promotion Limited (ISP) in 1979, this trade association represents promoters, agencies and service partners engaged in promotional marketing. The site contains a large amount of information, including sections on: best practice, legal advice and details of forthcoming events. There is a 'news headlines' facility which covers current issues (e.g., food advertising or its response to the latest relevant European legislation). Users can also register to receive the Society's email newsletter.
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Interbrand
http://www.interbrand.com
Interbrand is a global company "dedicated to identifying, building and expressing the right idea for a brand." They have been around since 1974 and work with well-known companies. They have worked on such projects as the image of London, the European Rugby Cup and Waitrose re-branding. The site features mini-case studies on companies which give good real-life examples of brand development. There is also a section on the Interbrand Foundation, which works with non-profits to help maximise their branding. eg. Oxfam. This is a great site for students in further education or possibly on first year undergraduate courses, who are studying brands and marketing.
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International journal of bank marketing
http://www.emeraldinsight.com/0265-2323.htm
The International Journal of Bank Marketing, published by Emerald, "aims to present the latest thinking, practice and research findings on issues of current and future concern for financial services marketers worldwide." Articles examine the products and services sold by the financial services industry in a very competitive arena. Their sophisticated marketing strategies are considered. The journal is aimed at: marketing practitioners in banks, senior and middle bank management, marketers in other financial institutions, teachers, researchers and students of financial services and marketing, and associated libraries. Sample full-text articles can be viewed online. Otherwise, contents lists can be viewed free; full-text access requires a subscription.
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International Journal of Electronic Customer Relationship Management (IJECRM)
http://www.inderscience.com/browse/index.php?journalCODE=ijecrm
This journal, published by Inderscience, appears four times per year. It offers new analysis of the complexity involved in Customer relationship management in global businesses. " It also proposes and fosters discussion on the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship." Topics covered include consumer behaviour, CRM strategy, supply chain management, sales management and logistics information systems. Contents and abstracts lists are freely available, but for full-text access, a subscription is needed.
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International Journal of Electronic Marketing and Retailing (IJEMR)
http://www.inderscience.com/browse/index.php?journalCODE=ijemr
This scholarly and refereed journal provides information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. It is published by Inderscience and appears four times per year. Contents and abstracts lists can be freely viewed, but for full-text access, a subscription is required.
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International Journal of Wine Marketing
http://www.smsss.surrey.ac.uk/research/journals/winemarketing.asp
This journal is published by Barmarick, on behalf of the School of Management Studies for the Service Sector, at Surrey University. It publishes practical and theoretical articles on wine marketing and associated products. The following areas are of particular interest - product testing, the place of viticulture in local economies, case studies on wine brands, ethical issues, marketing via hotel and catering outlets, including airline catering. Contact details for the School of Management Studies are given. NB The journal only runs up to 2002.
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Journal of Business and Retail Management Research
http://www.jbrmr.com
"The JBRMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of business and retail management." Coverage includes the following: creativity in Internet management, B2B and B2C, relationship management, business security. Academics submitting articles must pay a fee, but then access to the full text journal is free for readers.
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Journal of business-to-business marketing
http://www.tandf.co.uk/journals/titles/1051712X.asp
Published by Taylor & Francis, this journal appears quarterly. "The Journal of Business-to-Business Marketing encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving." Topics include business buyer relationship management, industrial segmentation, business brands and pricing. A subscription is needed for full access.
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Journal of euromarketing
http://www.tandf.co.uk/journals/titles/10496483.asp
The Journal of Euromarketing is published by the Taylor & Francis and appears quarterly. "The Journal of Euromarketing aims to meet the needs of academicians, practitioners, and public policymakers in the discussion of marketing issues pertaining to Europe. It helps to increase our understanding of the strategic planning aspects of marketing in Europe and the marketing aspects of the trading relationship between European and foreign firms." Contents and abstracts can be freely viewed but a subscription is needed for full access to articles.
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Journal of Fashion Marketing and Management
http://www.emeraldinsight.com/1361-2026.htm
This journal, published by Emerald, "examines the emerging trends and issues that impact on the fast-moving environment of the fashion and textile industry. " It hosts a mixture of research and descriptive studies. Examples of areas covered are fashion in the globalised world, brand loyalty, regional or national trends, piracy issues, pricing issues and socio-economic factors. Key audiences for the journal include academics, researchers, marketing directors, business strategists, merchandisers and supply chain managers. Contents and abstracts can be freely viewed, but for full-text access, a subscription is needed.
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