19th Century Advertising: a Taste of the Advertisements Found in the Pages of Harpers Weekly
http://advertising.harpweek.com/
Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping 100,000. These reached 300,000 during certain periods of the the Civil War. This site hosts many of the inventive advertisements published in the paper, as well as offering users the facility to register for free online access to the index of all advertisements (1857-1872). Users can browse through advertisements for Civil War products, consumer goods, insurance, farm land, foreign travel and various medicines. "HarpWeek is privately funded, owned and published by John Adler, a retired businessman with an interest in 19th century American history."
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Ad Access
http://scriptorium.lib.duke.edu/dynaweb/adaccess/@Generic__CollectionView
This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of advertisements between 1911 and 1955. These are taken from American and Canadian newsapapers and magazines. The collection is divided into these subjects: Beauty and Hygiene, Radio, Television, Transportation and World War Two. Especially interesting is the US anti-inflation campaign, persuading people not to spend too much money, to keep inflation down. A good resource for anyone researching advertising or popular culture.
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Ad Council
http://www.adcouncil.org/
"The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public." Its main activity is therefore public service advertising. The Website has full details of its latest campaigns and news.
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ADSlogans Limited
http://www.adslogans.co.uk/index.php
ADSlogans Limited is a company which provides customised reports for the big advertising agencies in London. It has a large database of existing advertising slogans, but this and most services are fee-based. However, there is a special section for students and educators, which looks at some of the stages of slogan creating and marketing. This may be useful for compiling teaching materials, or for students researching advertising.
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Advertising Age
http://adage.com/
Advertising Age is a well known weekly source of marketing and advertising news and information. The publication offers complete coverage of the marketing world, both U.S. and international, with regular features, such as industry analyses, ad reviews, events and promotions, interactive and special reports throughout the year. Free registration is required if you wish to be able to perform a keyword search of the site.
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Advertising Association
http://www.adassoc.org.uk/
The Advertising Association (AA) is a UK based organisation which promotes and protects the rights of its members. It is a federation of over 30 trade associations and professional bodies, aiming to represent all sides of the industry. The site includes useful resources for students, researchers, parents, careers researchers, advertisers and more; there are also statistics. There are contact details, details of publications and links to other relevant sites.
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Advertising Education Forum
http://www.aeforum.org/
The Advertising Education Forum (AEF) is a non-profit, academically neutral, research centre which offers an extensive database of information on advertising and children and related issues. There is generally free access to academic and scientific research, along with information on advertising self-regulation in Europe. Sometimes reports have to be purchased however.
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Advertising Principles
http://advertisingprinciples.com/
"advertisingprinciples.com attempts to summarize all that is known about how to create an effective advertising campaign. It converts this knowledge into evidence-based principles for the development and testing of advertisements for any type of media." This site was designed and is maintained by J Scott Armstrong, Professor of Marketing at Wharton School in the USA. It is an award-winning free online teaching resource which takes students through the process of setting up an advertising campaign. A Spanish-language version is also available.
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allaboutbranding.com 
http://www.allaboutbranding.com/
This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly researchers. The articles are divided by stage of the branding process: creating, communicating, living, measuring, managing and extending. To learn more about branding, go to the Resources section, where there are tools, a glossary of terms, book reviews and links to some state of the art sites on branding. Articles are contributed by practitioners in marketing, and short bios are given for them. The site us run by the DNA consultancy in New Zealand. NB. Adobe Flash Player software is needed to run this site properly.
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American Academy of Advertising
http://www.aaasite.org/
The American Academy of Advertising is a professional and scholarly group consisting of academicians and practitioners in advertising and advertising education. It published The Journal of Advertising and holds an annual conference.
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arts-heritage-marketing mailing list archive
http://www.jiscmail.ac.uk/lists/arts-heritage-marketing.html
Set up in 1999, this JISCmail mailing list " ... is a forum for discussion and information exchange on issues related to arts and heritage marketing. It is intended to be a site for the discussion of marketing concepts, research methods and their application to arts and heritage marketing practice." The site contains an archive of all messages submitted to the list which can be interrogated using the free text or keyword search facility.
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Baby Milk Action
http://www.babymilkaction.org
This campaigning organisation works globally to ensure fair and honest marketing of baby milk products. They write "Where water is unsafe a bottle-fed child is up to 25 times more likely to die as a result of diarrhoea than a breastfed child." A marketing code was introduced in 1981 to regulate the promotion of breastmilk substitutes, but some companies apparently still violate this. This site has the latest news reports, exposés on companies, news of campaigns, and promotional materials.
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Better Business Bureau (BBB)
http://www.bbb.org/
The Better Business Bureau is a North American organisation which campaigns for fair dealing, consumer rights and truthful advertising. It also assists with dispute resolution between companies and other parties. BBB is a voluntary organisation and can only make recommendations, but these can be used as an informal alternative to legal action. The website has detailed information about its activities and also offers advice articles to business people and consumers. There is a searchable database of company contact details, with records of any complaints filed against them.
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Brand Republic
http://www.brandrepublic.com
Brand Republic is run by Haymarket magazine publishers and offers the latest news on brands, advertising, marketing and media. Information is mainly taken from the magazine, Campaign. News can also be viewed by business category, such as public relations, marketing or direct marketing. Jobhunters can find vacancies in a database on the website.
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Branding of Polaroid, 1957-1977
http://giam.typepad.com/the_branding_of_polaroid_/
This blog, created by Paul Giambarba - who initiated Polaroid's corporate image development and product identity in 1958 - gives a fascinating overview of Polaroid and its history. The site contains subtopics such as; Polaroid Package Design, Polaroid Dealer Ads, Polaroid Sunglasses, and more. Giambarba created " ... the ubiquitous Polaroid colour stripes, one of the most widely imitated design devices of the last several decades, he designed and produced hundreds of Polaroid packages and collateral material including consumer literature."
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BSDglobal.com
http://www.bsdglobal.com/
This website is hosted by the International Institute for Sustainable Development (IISD), a Canadian non-profit making organisation, in alliance with the Foundation for Global Responsibility. It explains how companies can incorporate the principle of sustainability into their everyday business activities. There are sections on topics of current interest such as corporate reporting, climate change and sustainable banking as well as information on business tools, training courses and news. For many of the topics links are provided to case studies arranged by country and industry sector, along with useful web resources.
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Buzz Builder: the Good, the Bad and the Ugly of Word of Mouth Marketing
http://buzzbuilder.typepad.com/my_weblog/
This blog is authored by Patrick Galvin, owner of Galvin Communications, a public relations and buzz marketing firm in Portland, Oregon. He seeks to galvanize sales through creative marketing techniques rather than expensive advertising, using '... buzz marketing to launch new products ranging from alcoholic iced tea to shower squeegees. Also, he has built buzz for a variety of businesses including real estate agencies, restaurants and an architectural practice.'
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bytelevel research
http://www.bytelevel.com/
Although this company's website is mainly designed for e-commerce people, it gives a fascinating insight into how the Web can be used for global marketing and publicity. There are articles, mini-case studies and how-to items about better Web design, all with an emphasis on cultures, languages and globalisation. Recommended for marketing students and researchers.
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Chartered Institute of Public Relations
http://www.cipr.co.uk/
The Chartered Institute of Public Relations (CIPR) has over 9000 members and is the largest professional organization in Europe representing individual practitioners in public relations. Membership is based on either a combination of experience and academic qualifications in public relations or on experience only; there is no corporate membership. The website offers publications, a careers section, news, qualifications help and lists of events.
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ClickZ Stats
http://www.clickz.com/showPage.html?page=stats
ClickZ Stats (formerly CyberAtlas) is a USA site which provides statistics and Web marketing information on Internet usage and e-commerce. It does not conduct its own research but publishes research carried out by other companies. The home page features the latest survey results on areas like broadband take-up, home Internet use and e-retailing. To find quick statistics, eg. average Internet use or the top five searches by country, click on the Stats Toolbox link. You can find more about the company and its credentials in the About section.
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Consortium on Green Design and Manufacturing
http://cgdm.berkeley.edu/
Created at the University of California, Berkeley, " ... the Consortium on Green Design and Manufacturing (CGDM) was formed in 1993 to encourage multidisciplinary research and education on environmental management and pollution prevention issues in critical industries." Faculty and students in Mechanical Engineering, Industrial Engineering, Architecture, the School of Public Health, and the Haas School of Business have combined with colleagues from industry and the public sector, to attempt to meet a range of objectives. These include; forming multidisciplinary research agendas, integrating green design and manufacturing issues into the curriculum and serving as a facilitator for dissemination of information on green design and manufacturing. The site provides access to a listing of the Center's publications - divided into sections by topic or by year of publication - some of which are available in full-text format, an overview of current research and a very useful guide to relevant software tools.
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Creative Club
http://www.creativeclub.co.uk/(cpbjuu55awr0bw453z0wgbi3)/prelogin/home.aspx
With Creative Club, users can tap into an archive of 1.5 million advertisements across all media. They can be viewed in a range of high resolution digital formats online. It can be used across a wide range of subject and curriculum areas including: marketing; art and design; business studies; media studies; sociology and politics. Updated daily, the service will enable users to call up the latest adverts for their teaching, learning and research activities. It is available to Higher and Further Education users in the UK, but only whose institutions have subscribed to the service.
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egta: Association of television and radio sales houses
http://www.egta.com/
egta collects money raised from the sale of advertising space for radio and TV. It is a non-profit organisation based in Brussels. As well as representing its members, egta acts as a consultant and training centre for them. It has become the reference centre for advertising in Europe. There is some free information on the website which may be useful for researchers, eg. on regulation, sponsorship, studies on advertising to children, on cars, alcohol and pharmaceutical products.
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Emergence of Advertising in America: 1850 - 1920
http://scriptorium.lib.duke.edu/eaa/
A colourful site which has a superb collection of over 9,000 images, plus database information, on the early history of advertising in the United States. Users can access the site by collection (category) or by keyword searches. Some background information is given on the categories, for example on cookery or Kodak cameras. A timeline summarises the historical development of American advertising. Materials are drawn from the collections at Duke University in North Carolina.
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History of Advertising Trust (HAT)
http://www.hatads.org.uk/
The History of Advertising Trust is a UK trust which encourages the study of advertising history, but also of marketing, media and public relations history. The HAT archive contains over three million items and may be the largest in the world. It is housed in Norwich. Visits can be arranged and there are touring exhibitions. The archive goes from 1800 to the present day. The site has details of HAT's activities and merchandise for sale such as calendars and history books.
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