abbeyWest Research
http://abbeywestresearch.com/
This company provides consultancy services in customer relationship management. There is some free material on the website which could be useful for marketing students and researchers. eg. the customer life cycle, journal articles, white papers and industry news. It is run by Jeff Pittaway who is has many years experience in this area and is a doctoral candidate at the DeGroote School of Business at McMaster University, Canada .
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Academy of Marketing 
http://www.academyofmarketing.info/
The Academy of Marketing is the only professional association in Britain catering for the needs of: teachers of marketing and related subjects in all types of educational institutions, marketing trainers, academic researchers and administrators of marketing courses. Founded in 1972 as the Marketing Education Group, the Academy is a wholly independent body. It is also a Market Interest Group of the Chartered Institute of Marketing (CIM). There are details of the Academy's special interest groups and their JISCmail discussion list.
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Academy of Marketing Science
http://www.ams-web.org/
Based at Washington State University in Vancouver, Canada, the Academy boasts a range of services, including a series of conferences and special interest programs and symposia, a refereed scholarly journal, a quarterly member newsletter, and conference proceedings. It was founded at Long Island University in 1971. It promotes " high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world."
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Academy of Marketing Science Review
http://www.amsreview.org/
This journal site is hosted by Washington State University in Vancouver, Canada. It is produced by the Academy of Marketing Science, a North American research organisation. Articles are available free in full-text form. The Academy of Marketing Science Review contains conceptual and measurement papers in marketing and consumer behaviour, plus brief commentaries on current research in these areas. Articles cover such diverse issues as animal companionship, how social class impacts on health outcomes, marketing high-tech products and exploring water consumption. Each article has an executive summary. Detailed information is given for submission of articles, and the journal is searchable.
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Academy of Marketing Science Review
http://www.ams-web.org/index.cfm
This is a free full-text online journal, published by the Academy of Marketing Science in the USA. It is a peer reviewed journal which publishes "quality conceptual and measurement articles in the areas of marketing and consumer behavior." There are detailed guidelines on submitting articles. This is considered one of the leading journals on marketing and consumer behaviour.
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AccountAbility: Institute of Social and Ethical AccountAbility
http://www.accountability21.net/
The Institute of Social and Ethical AccountAbility, is "... committed to enhancing the performance of organizations and to developing the competencies of individuals in social and ethical accountability and sustainable development." It does this by promoting best practice social and ethical accounting and auditing, plus the development of standards and accreditation procedures for professionals in the field. The website provides information on AccountAbility, the latest developments worldwide in social and ethical accounting and auditing, links to other relevant websites in the field of social and ethical disclosure, details of forthcoming conferences of potential interest and information on membership. Access to certain areas of the site is restricted to members of AccountAbility.
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am-political-marketing mailing list archive
http://www.jiscmail.ac.uk/lists/am-political-marketing.html
This is " ... a forum for all those engaged in political marketing research to share and communicate ideas, information, conference and event details. Political marketing as a topic includes lobbying, elections, referenda and campaign communication." The site contains an archive of all messages submitted to the list (they are retained for 2 years) which can be interrogated using the free text or keyword search facility.
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American Demographics
http://adage.com/americandemographics/
American Demographics magazine discusses consumer trends and is aimed at business leaders. This website includes full-text publications of all issues since January 1995 as well as those printed in American Demographics sister publication Marketing Tools which ceased publication in June 1998. Users must register with the website to receive free emails and participate in opinion polls. To get full access to articles, a subscription must be paid.
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American Marketing Association
http://www.marketingpower.com/
The website of the American Marketing Association. The AMA is a non-profit organisation for marketers, which promotes education and assists in the personal and professional career development of marketing professionals. The site gives information about the Association, and provides forms for joining, including by email. For those residing outside the United States and Canada, there is the option of becoming a Global Electronic Member (GEM). The Association publishes a number of journals, case studies and webcasts. The journal Marketing News is also available in an online version for GEM members.
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arts-heritage-marketing mailing list archive
http://www.jiscmail.ac.uk/lists/arts-heritage-marketing.html
Set up in 1999, this JISCmail mailing list " ... is a forum for discussion and information exchange on issues related to arts and heritage marketing. It is intended to be a site for the discussion of marketing concepts, research methods and their application to arts and heritage marketing practice." The site contains an archive of all messages submitted to the list which can be interrogated using the free text or keyword search facility.
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Australian and New Zealand Marketing Academy (ANZMAC)
http://www.anzmac.org/
ANZMAC is for any educator or practitioner interested in marketing theory and related research, in Australia or New Zealand. Important activities of ANZMAC are encouraging young researchers, fostering a variety of methodological approaches, publishing research in the Australasian Marketing Journal and listing marketing studies vacancies in universities (for a modest charge).
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Baby Milk Action
http://www.babymilkaction.org
This campaigning organisation works globally to ensure fair and honest marketing of baby milk products. They write "Where water is unsafe a bottle-fed child is up to 25 times more likely to die as a result of diarrhoea than a breastfed child." A marketing code was introduced in 1981 to regulate the promotion of breastmilk substitutes, but some companies apparently still violate this. This site has the latest news reports, exposés on companies, news of campaigns, and promotional materials.
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BCG Matrix
http://www.12manage.com/methods_bcgmatrix.html
This is a guide to the BCG Matrix, a well-known portfolio management tool which was developed by the Boston Consulting Group in the 1970s. It luses such terms as 'cash cows, dogs, stars and questions marks'. The matrix can be used to decide on priorities for a product portfolio. A diagram is given, plus full explanations and limitations. There is also a forum on this Web page, where people ask questions or make comments about the BCG Matrix. (This page is part of the 12manage website, which is a good reference source for many management theories).
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Brand Republic
http://www.brandrepublic.com
Brand Republic is run by Haymarket magazine publishers and offers the latest news on brands, advertising, marketing and media. Information is mainly taken from the magazine, Campaign. News can also be viewed by business category, such as public relations, marketing or direct marketing. Jobhunters can find vacancies in a database on the website.
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British Frozen Food Federation
http://www.bfff.co.uk/
The British Frozen Food Federation is the UK body for producers and retailers in the frozen food industry. This could be a useful source of information for business researchers and students. Although mainly for the industry, they provide many statistics on market shares, growth and trends. There is a short history of frozen foods in Britain. Another section of the site covers safety and technical aspects. There is also the latest news on product launches and nutritional reports on frozen versus fresh fruit and vegetables.
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British Library Business and IP Centre
http://www.bl.uk/bipc/index.html
The British Library Business & IP Centre is in London and offers much
free help for entrepreneurs, small businesses and inventors who are in
or near London.
Anyone can apply for a free British Library Reader Pass. The Centre
offers a modern, welcoming environment and a huge range of resources,
eg. market research reports, journals, directories, online databases and
trade literature. Free consultations are available for would-be
entrepreneurs. There is an extensive workshop and events programme
covering a wide range of topics, from how to do market research to
writing a business plan - some are free and some have a subsidised
charge. You can watch webcasts of some events on your computer. For most
of these services, users need to go to the British Library in London.
Fee-paying research services are also offered for those who cannot go to
the Library.
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Businessballs
http://www.businessballs.com
Businessballs - established and run by the Alan Chapman Consultancy of Leicester, England - is a free online training resource containing a wealth of information and training tools on " ... sales, management, motivation training and free team building games for business, organisational development, personal development and executive coaching". Materials here cover a wide range of topics (not a comprehensive list) from; Maslow's Hierarchy of Needs, Mcgregor's XY Theory, Frederick Herzberg, Ruiz's The Four Agreements, Eric Berne Transactional Analysis - to project management training, performance appraisals and 360 degree appraisals tips, Just in Time (JIT), team building games, sample CV's and job description samples and templates.
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Buzz Builder: the Good, the Bad and the Ugly of Word of Mouth Marketing
http://buzzbuilder.typepad.com/my_weblog/
This blog is authored by Patrick Galvin, owner of Galvin Communications, a public relations and buzz marketing firm in Portland, Oregon. He seeks to galvanize sales through creative marketing techniques rather than expensive advertising, using '... buzz marketing to launch new products ranging from alcoholic iced tea to shower squeegees. Also, he has built buzz for a variety of businesses including real estate agencies, restaurants and an architectural practice.'
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Callcentre helper
http://www.callcentrehelper.com/
This is an online news and help service for anyone working in or managing call centres. However, it could be interesting for management students or researchers who are looking for data and findings on call centres, eg. company news and surveys of customer needs. Job vacancies are also advertised.
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Center on Global Brand Leadership
http://www4.gsb.columbia.edu/globalbrands
The Center on Global Brand Leadership is a research partnership based at Columbia Business School in the USA. The Center brings brand leaders from industry together with academics, to generate new ideas and stimulate research on branding. The website features case studies, articles, weblinks, and news of curriculum developments. Interested individuals are invited to join the online network.
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Centre for Research in Brand Marketing
http://www.business.bham.ac.uk/research/marketing/crbm/
This is the website of the Centre for Research in Brand Marketing at the Birmingham Business School in the UK. The Centre was founded to be "a focal point for rigorous, yet pragmatic research to help develop stronger brands in product and services sectors which either relate to consumer or business to business markets."The site offers lists of the Centre's publications, case studies, and online working papers. The working papers are available in HTML and PDF formats (Adobe Acrobat Reader is needed for the latter).
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Chartered Institute of Marketing
http://www.cim.co.uk/home.aspx
The Chartered Institute of Marketing (CIM) is the largest professional body for marketing practitioners worldwide. The site gives details of the institute's activities covering the following areas: events, membership, marketing and sales qualifications, training, marketing information and consultancy, as well as career support and continuing professional development.
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CIM Learning Zone
http://www.cim.co.uk/Learning%20Zone/home.aspx
This site is run by The Chartered Institute of Marketing (CIM). It is aimed mainly at CIM members, but there is some free material which can be accessed. You view view past exam papers, reading lists, job advertisements and find out more about marketing qualifications.
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ClickZ Stats
http://www.clickz.com/showPage.html?page=stats
ClickZ Stats (formerly CyberAtlas) is a USA site which provides statistics and Web marketing information on Internet usage and e-commerce. It does not conduct its own research but publishes research carried out by other companies. The home page features the latest survey results on areas like broadband take-up, home Internet use and e-retailing. To find quick statistics, eg. average Internet use or the top five searches by country, click on the Stats Toolbox link. You can find more about the company and its credentials in the About section.
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Consumption, markets and culture
http://taylorandfrancis.co.uk/journals/titles/10253866.asp
Consumption, Markets and Culture, (CMC) is a peer reviewed academic journal that focuses on consumerism and the markets as the site of social behaviour and discourse. It encourages discussion of the role of management and organisations in society, especially in terms of production, consumption, colonialism, globalisation, business performance and labour conditions. Combining theories of culture, media, gender, anthropology, literary criticism and semiology with analyses of business and management, the journal is international in its scope and iconoclastic in its aims. The editors consider marketing to be the ultimate social practice of postmodernity, blending art and commerce and requiring the constant renewal of styles, forms and images. Educating readers about the conscious and planned practice of signification and representation is, thus, the journal's primary aim; its second is to take part in inquiring in and construction of the material conditions and meanings of consumption and production.
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